Estonia/Magazines

Guardian: FHM targets international markets

"Internationally, Spain is the magazine's best market. When the magazine launched there it grew to sell 250,000 copies, smashing the 100,000 circulation of DT, the previous men's market leader. The toughest market is Estonia.' We launched there about 18 months ago and that's proved to be difficult as copy sales are under 10,000, which makes it difficult to make money,' the Emap director said."