FT: Aegis to buy Hungarian media group for €10m
"Aegis, the UK media and market research group facing a possible 140p-a-share bid from French rival Publicis, said it had bought Kirowski Rt, a Hungarian marketing agency, for up to €10m in cash.The acquisition is the latest in a series of small startegic deals for Aegis. In August, it bought Glue London, an online creative agency, for £14.7m in a deal driven by the belief that advertisers want to buy new media campaigns."
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