Thursday, October 27, 2005

Romania/New Magazines

Publicitas: Edipresse AS Romania is launching various magazines

"Edipresse AS Romania is launching, under the license of Edipresse Hymsa Spain, two more titles: Vacanta ta Perfectã (original title: Rutas del Mundo) and Lucru de Mânã (original title: Labores del Hogar) - the best-selling magazines in Spain and Portugal, on their segment.The magazine appeals to both men and women, aged 25 to 45 years, active, with urban residentes (large cities and Bucharest), high school and university graduates, higher-than-average income."

"Launched in 1926, in Spain, Labores del Hogar is the best-selling magazine in Spain and Portugal in its segment. (The circulation of the magazine in Spain: 71'757 copies).The magazines will be launched with an initial net print run of 20'000 each, with a minimum of 116 pages and an advertising rate card of 1'500 EUR/ full page."

"Computer Bild is the best-selling IT title in the German market since its launch. It is now published in Germany, Spain and Poland as well as in the Czech Republic, Lithuania, Italy and Macedonia. Computer Bild is the magazine for the young, educated people interested in the latest technical products and easy to understand information about their quality and function."

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The magazine has a minimum of 114 pages and will be on the market starting 10th of October, with a net print run of 25'000 and a rate card of 1'800 EUR/page. The magazine has a CD attached in every issue at the price of 6 lei."



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