Bulgaria/PR

Sofia Echo: Advocating the need for PR

"BULGARIA’S PR industry needs to educate local blue-chip companies of the need of public relations to operate successfully, Ian Herbison, country manager of Mmd for Romania and Bulgaria, said in an interview with The Sofia Echo."

"In the past 12 months there has been a strong growth in the PR services’ market in Bulgaria, he says. ' I expect this trend to continue, as more and more businesses in this country realise the need of efficient PR for their operations.'

"He believes that there are mainly two key drivers to the success of the PR business in Bulgaria and the South-East European region and its faster development now and in the near future. The first driver for Bulgaria is related to the 2.5 billion euro foreign investment the country has registered. As more money is poured into the economy, companies are more open to options that will help them build their image and reputation."