Itä-Eurooppa/PC-markkinat

IDC: As Prices Tumble Revenue Surges in a Central and Eastern European PC Market That is Hot for Laptops

"The PC market in Central and Eastern Europe expanded a healthy 27.2% in shipments to 10.28 million units in 2004. According to a new study by IDC, revenue jumped by 32.4% to more than $9 billion even as prices for desktops and laptops fell."

"The revenue surge is largely attributable to the sharp 87.5% rise in portable shipments across the region. Although growth will vary from country to country, IDC expects it to remain strong, reaching 22.6% in shipments this year and 18.3% in 2006. Revenue growth will outpace shipments this year, hitting 20%, and then slow to 14.7% in 2006."

"As the country with the largest population, Russia was the largest single country market, constituting just under half of the region's PC shipments in 2004. Poland was the second largest market with 13.0% of volume, and Ukraine the third largest with 8.3%."

"Russia was also one of the fastest growing markets, which reflects the general trend of markets being more dynamic further east."

"´Countries like the Czech Republic, Slovakia, and Slovenia are starting to show signs of saturation, with corporate purchases mainly replacements for older machines,´" said Darian Bird, senior analyst, IDC CEMA.

"´But new purchases still account for the bulk of the market in places like Romania and Bulgaria, where economic growth and EU-accession talks have been spurring IT investment.´"